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Engagex insurance prospecting how to#
Engagex insurance prospecting plus#

Choose the type of page you would like to create:.Login to your personal Facebook account, then go to /pages/create/.A personal Facebook account is required in order to create a Facebook Page.So rather than rewriting the web, we’ve borrowed their instructions: Building A Facebook Fan Page The good folks at Aspire Internet Design have already created an awesome post outlining the steps to create pages on various social media platforms.

Engagex insurance prospecting how to#

Let’s take a look at how to setup pages for the top four social media platforms Facebook, LinkedIn, Twitter, and Google Plus. On LinkedIn, for example, you’ll find Company Pages, while on Facebook it’s referred to as a “Facebook Page.” For the most part, however, they all serve the same purpose to publicize your brand and help you engage an audience. Also, depending on the platform a business profile page might be called something entirely different. With a business profile, you can publish posts specifically for your target audience.Įach platform has slightly different tools and methods for creating business pages. A business page is separate from your personal profile and allows you to engage with your audience in a more purposeful way. One of the first steps to establishing a social media presence is to create business pages.

The four social media platforms you should pay attention toĭevelop Business Social Media Profile Pages.

The importance of dedicating time to each social channel.

How to create and optimize your social media business profiles.

Here’s what you will learn in this article: Being aware of these will help you better leverage the social revolution and open the floodgates to a wealth of prospects. While there is no one-size-fits all approach to social media, there are some best practices that are common to all businesses. But success depends on how you use these platforms.

Engagex insurance prospecting plus#

Platforms such as Facebook, LinkedIn, Twitter and Google Plus have tremendous opportunities to find quality prospects. Many are from an era when direct sales reigned supreme knocking on doors, cold-calling by phone, direct mailing postcards, door-hangers and placing flyers on windshields in shopping center parking lots were the most effective ways to build a book of business. To many insurance agents, social media is drastically different from the usual way of doing things. And make no mistake, there is an abundance of business opportunities to be found on social media, if you approach it the right way.įinding the right approach to social media prospecting can be tricky. But, while modern society has been quick to embrace this digital phenomenon, many small business owners have struggled to capitalize on the opportunities.

More than 80% of the U.S population have social media profiles, according to Statista. Social media’s role in society is now well established.